Thursday, August 27, 2020

A Hard Day’s Night- A Study in Fame, Paranoia, and Claustrophobia

Who among us has not known about the Beatles, or know about their impact in ordinary society. Their music fills lifts far and wide, there have been a large number of books and films recorded enumerating each occasion of their own and expert lives, and who can’t oppose singing alone, if just faintly, at whatever point we hear these exemplary songs.To watch the film A Hard Day’s Night, featuring the Beatles, made at the tallness of their fame, your first idea is this is a film to advance the Beatles and show their music.They are developed men, going around, having a fabulous time amidst a tumultuous way of life that extremely fruitful entertainers live. They apparently don’t have a consideration on the planet, yet simply need to appear and begin playing their music on schedule, with much eagerness, while their supervisor, George Martin, does all the stressing for them.While the film is engaging, and has some incredible, full length adaptations of exemplary Beatles music, the hidden topic is that of 4 developed men, managing the limitations and dissatisfactions of colossal notoriety and popularity.They are not permitted to wander indiscriminately about the city, or on the train they are riding, inspired by a paranoid fear of being invaded with groupies. Rather they are liable to do what George Martin instructs them to do, on the grounds that after all he is their ‘manager’, as though 4 developed men need somebody to deal with their own lives just as their professional.Their popularity is so overpowering, it as a rule incapacitates individuals who run into them accidentally. At the point when John Lennon meets a lady on the train who is reclaimed in light of the fact that she knows â€Å"it’s him†, he over and again denies it, and says he just appears as though him. They start a discussion about how John isn't generally the persona of John Lennon the Beatle, however by then he is John Lennon the private individual, wh o needs to become acquainted with the lady he just met, the lady, is demanding that she is correct and knows John Lennon when she sees him.After a couple of trades, John persuades her that he just looks like John the Beatle, she winds up admitting, â€Å"You don’t truly seem as though him at all.† Once she infers that, she isn't keen on him anymore.This is the noticeable topic that is introduced concerning their acclaim. When perceived, individuals don’t truly like them by any means. Around then, they were condemned for having long hair, for wearing amusing garments, being reckless and for the most part defying society all in all. Today is mellow to us, yet around then they were radicals.This subject is seen again as Ringo is strolling down the road. From the outset he is perceived and flees from a youthful, female fan. At the point when he ventures out of an ensemble shop wearing a mask, he addresses a similar lady who presently advises him to â€Å"get lost.à ¢â‚¬ One of the disadvantages of their notoriety is that in light of the fact that their own life is analyzed so intently, and their inward most considerations and sentiments are put to music, exciting the equivalent solid emotions in others, by one way or another all out outsiders feel just as they can approach them and act like they have a deep understanding of every one, right away.This causes an extraordinary feeling of disrupted inconvenience in the lives of the Beatles. They are urgently trying all through the entire film to be comprehended and acknowledged for exactly who they are.At the hour of this motion pictures discharge, in 1964, there were numerous large social changes going on around the globe. Music before the Beatles, except for Elvis Presley, was fundamentally either an independent vocalist, or a 3 piece band playing preservationist music, that was well choreographed.When the Beatles went ahead stage, out of nowhere there were 4 instruments making a boisterous, dr iving beat, with verses that talked about adoration and want, not at all like whatever was ever heard before in standard America. Their passage into this nation is as a rule alluded to as the ‘Beatles Explosion’.John Lennon himself expressed that they were progressively well known the Jesus Christ around then. The announcement itself worked up much more popularity, and more consideration be it fortunate or unfortunate fanning the fire. It appeared as if everything they might do was archived, imitated, and benefited from any way that could be available.

Saturday, August 22, 2020

The Meaning of the Surname Fuchs

The Meaning of the Surname Fuchs The Fuchs family name implies fox, from the Middle High German vuhs, which means fox. Here and there used to portray somebody with red hair, or somebody thought about tricky or astute - qualities credited to the fox. The name originally came into utilization in the German province of Bavaria. Fox is the English variant of this family name. Fuchs is the 42nd most basic German family name. Last name Origin: GermanAlternate Surname Spellings: FUHS, FUX, FOX Well known People with the Fuchs Surname Bernard Fuchsâ -French pilot and WWII heroEduard Fuchsâ -Marxist social scientistEmil Fuchs -   German theologianErich Fuchsâ -English physiologistPeter Paul Fuchs - Austrian-conceived conductor and composerVivian Fuchs - British geologist and polar adventurer Where the Fuchs Surname Is Most Common As indicated by family name conveyance from Forebears, the Fuchs family name is generally regular in Austria, where it positions as the eleventh most basic last name in the nation. It is likewise regular in Germany (36th), Switzerland (39th) and Liechtenstein (72nd). WorldNames PublicProfiler demonstrates that Fuchs is generally across the board in eastern Switzerland, in the Zentralschweiz district, and all through quite a bit of Austria, particularly in the Graz and Landeck locales. Family name maps from Verwandt.de demonstrate the Fuchs last name is generally regular in southern Germany, particularly in the districts or urban communities of Munich, Rhein-Neckar-Kreis, Ostalbkreis, Cologne, Passau, Muremberg, Rhein-Sieg-Kreis, and Karlsruhe. Lineage Resources for the Surname Fuchs Implications of Common German Surnames: Uncover the importance of your German last name with this free manual for the implications and birthplaces of basic German surnames.Fuchs Family Crest - Its Not What You Think: Contrary to what you may hear, there is nothing of the sort as a Fuchsâ family peak or escutcheon for the Fuchs surname. Coats of arms are allowed to people, not families, and may legitimately be utilized distinctly by the continuous male-line relatives of the individual to whom the emblem was initially granted.Fox Y-DNA Surname Project: Individuals with the Foxâ surname, and varieties, for example, Fuchs, are welcome to partake in this gathering DNA venture trying to get familiar with Fox family starting points. The site remembers data for the venture, the examination done to date, and directions on the most proficient method to participate.FUCHS Family Genealogy Forum: This free message board is centered around relatives of Fuchs predecessors around the globe. Quest or peruse the chronicles for posts about your Fuchs progenitors, or join the gathering and post your own Fuchs inquiry. FamilySearch - FUCHS Genealogy: Explore more than 630,000 outcomes from digitizedâ historical records and heredity connected family trees identified with the Fuchs family name on this free site facilitated by the Church of Jesus Christ of Latter-day Saints.FUCHS Surname Mailing List: Free mailing list for specialists of the Fuchs family name and its varieties incorporates membership subtleties and an accessible chronicles of past messages.DistantCousin.com - FUCHS Genealogy Family History: Explore free databases and parentage joins for the last name Fuchs.GeneaNet - Fuchs Records: GeneaNet incorporates authentic records, family trees, and different assets for people with the Fuchsâ surname, with a fixation on records and families from France and other European countries.The Fuchs Genealogy and Family Tree Page: Browse ancestry records and connections to genealogical and verifiable records for people with the Fuchs family name from the site of Genealogy Today. References: Surname Meanings Origins Cottle, Basil. Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967. Dorward, David. Scottish Surnames. Collins Celtic (Pocket release), 1998. Fucilla, Joseph. Our Italian Surnames. Genealogical Publishing Company, 2003. Hanks, Patrick and Flavia Hodges. A Dictionary of Surnames. Oxford University Press, 1989. Hanks, Patrick. Dictionary of American Family Names. Oxford University Press, 2003. Reaney, P.H. A Dictionary of English Surnames. Oxford University Press, 1997. Smith, Elsdon C. American Surnames. Genealogical Publishing Company, 1997. https://www.thoughtco.com/family name implications and-inceptions s2-1422408

Friday, August 21, 2020

Why You Should Have Images On Your Blog Posts

Why You Should Have Images On Your Blog Posts Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now!Why You Should Have Images On Your Blog PostsUpdated On 20/04/2018Author : Pradeep KumarTopic : BloggingShort URL : http://hbb.me/2oz8i6S CONNECT WITH HBB ON SOCIAL MEDIA Follow @HellBoundBlogThe headline of your blog post is extremely important because it is the first thing that a reader looks at in your post. This reason why blogs like Copyblogger have written complete courses on topics like How To Write Magnetic Headlines.In this way your post’s image is the second most important aspect of your blog post as a reader usually looks at it after reading your headline.The main job of a good headline and a good image is to delve the reader further in. They both supplement each other. If one remains somehow weak the other one can counter-balance it and can keep the reader interested. Stay up to date with stock image community to find newest stock photos.Below I have discussed some reasons h ow important images are in your blog posts.1. Images can arouse curiosity and hence make people read your postsThe headline didn’t interest me at all but the image did. I’m not saying I like pornography, but I was very much curious to know that what on earth is a naked woman doing on a decent blog like Copyblogger? To find the answer I had to read the entire blog post.Personally speaking I don’t like such tricks. But it serves as a good example to explain how images can arouse curiosity and convert the browser into a reader. You can think of something better.2. They can help you create a themeSome bloggers use only certain special types of images or only certain special types of colours in their images to match the theme of their blog.One great example of this is ViperChill.com. The blog owner, Glen Allsopp, has used only certain types of white men throughout his blog. This creates a nice theme and makes his blog stand out of the crowd.READHOW TO: Add Favicon To Your Blog's UR LThe idea is successfully striking a chord with his readers because he has listed the question: “Where do you get the little white men?” in the list of Frequently Asked Questions.3. Images help people remember your postsHow many times has it happened to you that you can remember the logo of a particular company but cannot remember its name? Many times. Right? The same is true for me. The human mind tends to remember and recognize images more easily than text material. The said incident is a fitting example of this phenomenon.Therefore using images in your blog posts will make your posts memorable.4. Images make the posts user friendlySitting before a computer and reading for hours can be very tedious and can cause your eyes and head painful. People who have tried to read a 300 paged book as a PDF know how painful it can be. This is the reason why Kindle uses a special eye friendly technology to enable easy book readability. Reading a lot of text on computer will cause problems. Images will not completely eliminate these problems but will certainly reduce them. Remember images can also help you to generate some traffic if they are optimized.If you are writing a very long blog post (more than 1500 words or so) then you must use images to save your reader from boredom. Also check these websites for Copyright And Royalty Free Photos for your blog posts.IMAGE CREDIT : ADAM BAKER [FLICKR]

Monday, May 25, 2020

Writing And Its Effect On My Life - 1629 Words

Writing and Its Effect On My Life Do you ever have trouble writing papers and staying focused? Does writers’ block frequently occur to you? Well, if you’re anything like me writing just isn’t natural for you, even though you have been doing it since you were a kid in grade school. Today I would like to talk to you about my personal experiences in life that have helped me become the man and writer I am today. I’ll inform you about what motivates me or discourages me during the writing process, what I want to become more educated on, what interests me within my field of study, some questions and concerns I have regarding my own beliefs, and how I plan to extract information and skills from this class that I will use to pursue my†¦show more content†¦I played outfield for the Titans mostly right field, but I alternated positions within the outfield throughout our season. We only practiced a few times a week, so we made the best of it and always consi stently brought our A-game. When it came to game time we always brought that same intensity and it paid off. During the course of our season we nearly mercy everyone we played, including teams like Holdredge and Lexington who were two classes above us. This bought our confidence through the roof so when it was tournament time no other team could match up with us, so we went on to win the Twin River Valley championship back to back years and our record stood strong at 26-0. While writing I become very discouraged and extremely unmotivated if I am assigned a certain topic that is uninteresting to me and I am unable to stay focused on the main content of the paper. One time when I was a senior in high school my history teacher assigned us a term paper that had to be at least 8 pages long and had to be over the American civil war and that interests me but only to a certain extent and I had issues writing in depth about my main points and staying on track. I prefer to have the freedom to express myself over a topic of my choice, because I feel like I can stay on track, and express my opinion and use supporting evidence on that topic to back up my reasoning in a good manner. When I become unmotivated it usually takes me ten

Thursday, May 14, 2020

Italian Slang Dictionary Adult F Words

As with any language, there are many ways to talk about seduction, flirtation, a little naughtiness, and sometimes get downright raunchy in Italian. Below is a list of Italian slang words and phrases not found in standard texts that range from suggestive to downright vulgar. Many native speakers wont admit to being familiar with all of these phrases, but chances are most of them have heard or used at least one. Before you get into the blue language section, however, you should get to know some  basic survival phrases  to get around Italy or an Italian-speaking area. Especially  if Italian isnt your native tongue, youll want to learn some basic  greetings   if you want to make friends while traveling in Italy. And since many people venture to Italy to dine on its amazing cuisine, a smart traveler will learn a few  phrases related to dining out and food. A word of advice: Before you unleash the somewhat shocking words and phrases on your new Italian friends, at least get to know each another with some  basic introductions. Adult Italian Phrases Starting with F Now comes the fun part: Time to learn how to  spice up your language skills with Italian colloquial expressions, shocking idioms, hard-core curses, expletives, off-color phrases, and euphemisms. Because of the very nature of slang, this feature obviously includes expressions that some will find offensive. Heres a list of  Italian adult slang words beginning with the letter F. faccia di culo  f.  a butt-ugly person; used as an insult, referring to a big jerk; (lit.): face of a [buttocks].faccia di merda  f.  a very despicable person; (lit.): a face of [feces].faccia di stronzo  f.  a very despicable person, a bastard, a son of a bitch; (lit.): turd head.fare lamore, allamore  v.  to make love to.fare aria  exp.  to fart; (lit.): to make air.fare i gattini  exp.  to throw up, to barf ones guts up; (lit.): to have kittens.fare un peto/una peta  exp.  to fart; (lit.): to make a fart.fare una figura di merda  exp.  to make a [poor] impression, to embarrass oneself; (lit.): to make a figure of [excrement].fare una puzza  exp.  to fart; (lit.): to make a stink.farsi bello(a)  v.  to doll oneself up.farsi una canna  to have a joint.fesso  v.  (vulgar) silly, stupid, foolish, idiotic;  fare il fesso  to play the fool.fessacchione/a  n.  a [complete] idiot; (lit.): big idiot.fica  f.  (vulgar) euphemish for female genitals.fighetta  f.  a sexy girl,  (lit.): a cute little vagina.figlio di puttana  m.  (vulgar) son of a bitch.filmaccio  m.  a bad or dirty movie.finire in merda  exp.  to end miserably; (lit.): to end in [excrement].fottere  v.  (vulgar) to have sexual intercourse.fottersene  v.  (vulgar) not to give a damn.fottuto  a.  (vulgar) taken advantage of, damned.fregarsene  v.  (vulgar) not to give a damn (di  about):  Me ne frego dei suoi ordini  I dont give a damn about his orders;  E chi se ne frega?  Who gives a damn?fuori come un balcone  drunk.

Wednesday, May 6, 2020

Realism and the War on Terror Essay - 542 Words

Realist thought on international relations fit comfortably within the context of the great wars of the twentieth century. Powerful nations possessing massive military forces took aim at one another to affect the hierarchical structure of the international system for the good of their own security and power. These wars, however, differ greatly from today’s unconventional war on terrorism. Therefore, the realist theories of yesterday, while still useful, require at least some tweaking to fit the present situation. nbsp;nbsp;nbsp;nbsp;nbsp;Probably the most obvious critique of realism with regard to the war on terrorism is that it is a theory that deals with international relations. The belligerents in the war on terrorism are not†¦show more content†¦nbsp;nbsp;nbsp;nbsp;nbsp;On the other hand, one area in which realism is valuable to the war on terrorism is with regard to the notion that raw military might is one of the best, if not the best way for nations to ensure their security and prosperity. While it is a bit dubious to assume that conventional military forces will be able to effectively combat individual physical acts of terrorism, it is reasonable to assume that military force can be used to change some of the root causes of terrorist action. Many of the terrorist attacks against the United States over the past two decades have been carried out by Islamic extremists from impoverished countries run by tyrannically oppressive regimes. The quality of life for most people in these countries is miserable at best. As such, it should come as no surprise that people from these circumstances are prone to defending with violence what they believe to be attacks by the West on the only good thing they have – religion. However, in the absence of such wretched circumstance, it is likely that they will be less inclined to act violently. History has shown that the most effective way to create wealth and subsequently improve quality of life is within the framework of capitalism supported by liberal democratic institutions. Conventional military might can, as we have seen recently in Iraq, depose tyrannical regimes and replace them withShow MoreRelatedWhy Do Some States Engage In War? This Has Been A Crucial1744 Words   |  7 PagesWhy do some states engage in war? This has been a crucial question for humanity as well as for many international relations scholars that study the relationship between states and how they coexist in the international context. Througho ut history, many influential thinkers have come up with theories to explain the nature of the international system and the behavior of states. Liberal theories such as the democratic peace theory argue that war can be justifiable if it represents the establishment ofRead MoreThe Realism Theory Of The War On Afghanistan1648 Words   |  7 Pagesthat disqualify the realism theory in examining the War in Afghanistan. For example, realism explicitly applies to relations between nations and consequently, war between countries. This was not the case, since the war did and still does not involve conflict between America and Afghanistan. Rather the war was between America and the Taliban government that supported the infamous terror group, al Qaeda. For this reason, realist theory does not explain this highly controversial war. Another aspect thatRead MoreInternational Relations Concepts1059 Words   |  4 Pagesengagement of the parties (Wilkinson 2007). 2. How do realism and liberalism differ? Realism is based on the mindset of military might, war hysteria and aiming to gain maximum ground against the rivals. The military empowerment and use of force as a means to protecting oneself makes up for the main idea of realism. In a practical scenario, the Cold war era depicted the realism in terms of international relationship. In the light of realism, the countries aimed at establishing their influence byRead MoreRealism and Romanticism within The Red Badge of Courage1595 Words   |  6 PagesRealism and Romanticism Within The Red Badge of Courage The Red Badge of Courage, written by Stephan Crane in 1895 gives a detailed, yet, fictional account of Henry Fleming, a farm boy who joins the Union Army in the American Civil War. Before Henry is battle-tested, he ponders his courage and questions whether he will be able to fight the urge to flee from battle. 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World War l was thought to be the end of all wars, and then a few years later, World War ll took place. The question that rises today is whether hegemonic war is likely to happen again with the rise of new global powers. Jack Levy describes hegemonic war as one in which the decisive victory of at least one side is both a reasonable possibility and one that would be likely to result inRead MoreRealism Is The Most Convincing Paradigm For International Relations? Essay1579 Words   |  7 PagesWOULD YOU AGREE THAT REALISM IS THE MOST CONVINCING PARADIGM FOR INTERNATIONAL RELATIONS? WHAT ARE THE STRENGTHS AND WEAKNESSES OF REALISM AS A THEORY FOR INTERNATIONAL RELATIONS? Realism has dominated international relations theory since emerging in the 1930’s. The era of state conflict lasting from the 1930’s to the end of the cold war in 1947, proved the perfect hostile environment to fit the largely pessimistic view of world politics. While many aspects of realism are still alive in InternationalRead MoreTerrorism Is Not Only A Weapon Used By Non State Actors, Regimes, And Governments?1213 Words   |  5 PagesWhen discussing terrorism from a realism point a view, many do not believe realists have much to say on the topic since realists concerns focuses on state interaction and terrorists as some believe are transnational actors. While it may be easier to pick any other international theory, there are some aspects of realism that can explain terrorism and will be explained throughout this section. One, terrorism is not only a weapon used by non-state actors, regimes and governments use it against theirRead MoreRealism Is The Best For Ruling Because Essay1690 Words   |  7 PagesRealism is seeing the problem as it is and dealing with it accordingly. Many people in political power tend to see problems through a realistic lens. This is because in a democracy you are elected into power by the people so, a politician needs the people to love him. However, who loves you today may not love you tomorrow so, a politician must always be a ‘people pleaser’. While a politician in a communist power uses fear which is the best for ruling because they will not disobey you. How fear canRead MoreThe Debate Over The U.s. Invasion Of Iraq1165 Words   |  5 Pagestheories: Realism and Marxism. Also, I found another useful theory, which will fit in the case if this invasion is security dilemma. There is always controversial among international politics scholars, which discussed the theories that were most likely providing comprehensive and insights regarding accounting for this invasion. Literature Review Three theories can explain and provide comprehensive understanding concerning accounting on the U.S. invasion of Iraq. Those three principles are Realism, Marxism

Tuesday, May 5, 2020

Marketing Management SWOT Analysis

Question: Discuss about the Marketing Managementfor SWOT Analysis. Answer: Introduction Marketing management is important as the success is significantly dependent on overall marketing programs and strategies. The aim of this report is to assess the micro- and macro-environment of Starbucks to understand and evaluate real marketing problems of Starbucks. This report shall aid to formulate marketing plan based on the SWOT analysis conducted for Starbucks. Background of Organisation Starbucks is one of the largest coffee chain retailers in the world. The organization was established in Washington by Jerry Baldwin and Gordon Bowker. The company sells high quality coffees, tea, snacks and other food and beverages (Starbucks.com 2017). The company aims to achieve product innovation and high quality services for long-term customer retention. Starbucks targets the customers based on their habits. They target upper class, educated and wealthy people who can afford the products and services of Starbucks. The company operates in 66 countries and has a strong worldwide presence with 22,000 retail stores (News.starbucks.com 2015). They have grown rapidly in the US and expanding in other international locations to increase revenue (Starbucks.com 2017). Competitor Analysis Starbucks faces intense competition from direct and indirect competitors. A few direct competitors are Costa Coffee, Caribou Coffee and Highlands Coffee as coffee is the core product for it. These coffeehouses have premium services and facilities to provided maximum customer satisfaction. A few indirect competitors for the firm are McDonalds, KFC and Dunkin Donuts who sell similar other products owning significant market share. These companies have been providing consistent food standard and offer varieties of soft drinks at lower prices (Mathe-Soulek and Roseman 2014). SWOT Analysis A SWOT analysis is conducted to review the internal environment of Starbucks as shown in Table 1. Strengths Premium quality coffeehouse chain Strong financial performance Strong growth and high market share Dominant position in the worldwide market Effective people management Weaknesses High dependence on coffee business Consumers unwilling to pay hefty prices Lack of unique products Accusation of violating fair trade principles Weak presence or force in countries except US Opportunities Global expansion of supplier network Introducing new products and co-branding Technological opportunities such as CD-burning service Expansion of retailer stores Expansion in emerging markets Threats Rising prices of coffee beans Intense competition from local and specialty coffeehouses Disruptions in supply chain Change in tastes and consumer preferences Trademark and copyright infringements Table 1: SWOT Analysis Source: Created by Author Strengths The main strength of Starbucks is that it is a premium coffeehouse chain despite the presence of fast food chains. The products sold at the store are excellent in nature. The intangible qualities such as high quality and brand image give it a dominant position in the global market (Starbucks.com 2017). Starbucks has a strong financial performance that helps it bag the number one spot for coffee retailer in the global market. The quarterly growth of 2015 was 5% or more (News.starbucks.com 2015). The company operates in 66 countries and has a strong worldwide presence with 22,000 retail stores (News.starbucks.com 2015). It values its workforce that makes the company a respected employer. According to the Fortune magazine, Starbucks is the fifth most admired company in the world where employees are happy to work (News.starbucks.com 2015). Weaknesses Starbucks has high dependence on the coffee business as it is the core product. Hence, the price of coffee beans determines profitability. The consumers are unwilling to pay hefty prices for a cup of coffee that deters plenty of customers (Wahba 2016). Starbucks is known for its products such as Frappuccino, big chocolate chip cookies and pumpkin spice lattes. However, other competitive companies sell similar products that make it difficult for Starbucks to sustain in the competition. It is necessary for Starbucks to diversify its product range (Lopez 2013). Starbucks has been previously accused for violating fair trade principles an impoverishing one third of the world farmers. Further, it has also been accused of violating tax payments in UK (Levitt 2015). The brand may have a strong foothold in US, both Middle East and Asian countries has a weak presence or force (Bond 2012). Opportunities The supplier network can be expanded to diversify the sources of inputs and not be dependent on a few suppliers. The company can also be less sensitive and be resilient against supply chain risks. As Starbucks has a strong brand image, it can introduce new products as it shall be perceived of the highest quality (Starbucks.com 2017). Also, co-branding strategies can maximize the value. For example, if Starbucks co-brands with McDonalds, consumer value can be maximized. Starbucks has a strong presence in US and it has an opportunity of expanding in emerging markets such as India, Singapore and others. The network of retailers can be significantly expanded so that greater consumer segments can be captured. There are technological opportunities to create differentiation like the company created a CD-burning service where customers could create their own music CD (Grhan-Canli et al. 2016). Threats Starbucks faces threat from the rising prices of coffee beans that adds to supply chain risk and profitability. Starbucks also faces intense competition from local and specialty coffeehouses and it is difficult to maintain a loyal clientele. The cheaper alternatives such as McDonalds and Dunkin Donuts can affect Starbucks directly. The changing tastes and consumer preferences can leave Starbucks afloat as they target a specific market. If the consumers choose to shift from tea and coffee to other beverages, it shall be a loss for the company. Starbucks has fought litigation against those misusing its brand and famous logo. It is beset with trademark and copyright infringements from the rivals (Starbucks.com 2017). Conclusion Although Starbucks has been leading the coffee industry, but it has been showing downward trends in market share and revenue. The competitors such as Caribou Coffee, McDonalds and others have been implementing marketing strategies successfully. Starbucks needs to utilize its business opportunities to sustain in the market. References Bond, S. 2012.Starbucks coffee sales weak in Europe. [online] Ft.com. Available at: https:///content/d14981d8-8fea-11e1-98b1-00144feab49a [Accessed 24 Feb. 2017]. Grhan-Canli, Z., Hayran, C. and Sarial-Abi, G. 2016. Customer-based brand equity in a technologically fast-paced, connected, and constrained environment.AMS Review, 6(1-2), pp.23-32. Levitt, T. 2015.Starbucks and Harris + Hoole share the dregs in ethical coffee rankings. [online] the Guardian. Available at: https:///sustainable-business/2015/apr/21/starbucks-caffe-nero-costa-tesco-ethical-coffee-rankings [Accessed 24 Feb. 2017]. Lopez, A. 2013.How Regional Coffee Chains Are Competing With National Heavy Hitters Like Starbucks. [online] Forbes.com. Available at: https:///forbes/welcome/?toURL=/sites/adrianalopez/2013/10/21/how-regional-coffee-chains-are-competing-with-national-heavy-hitters-like-starbucks/refURL=/referrer=/ [Accessed 24 Feb. 2017]. Mathe-Soulek, K. and Roseman, M. 2014. Consumer Perceptions of Nonnutritive Sweetened Coffee in the Quick Service Restaurant Industry.Journal of Food Products Marketing, 21(3), pp.293-305. News.starbucks.com, 2015.Fortune Names Starbucks 2015's Fifth Most Admired Company in the World. [online] Starbucks Newsroom. Available at: https://news.starbucks.com/news/fortune-names-starbucks-the-fifth-most-admired-company-in-world [Accessed 24 Feb. 2017]. Starbucks.com, 2017.About Us | Starbucks Coffee Company. [online] Starbucks Coffee Company. Available at: https://www.starbucks.com [Accessed 24 Feb. 2017]. Wahba, P. 2016.Starbucks raising prices to cover higher coffee costs. [online] Fortune.com. Available at: https:///2016/07/12/starbucks-prices-coffee/ [Accessed 24 Feb. 2017].